Shangshang Cable was Authorized to use DOW INSIDE License

Thursday, Dec 08, 2011

Shanghai, China – December 08, 2011 – Dow Electrical & Telecommunications (Dow E&T), a business unit of The Dow Chemical Company, today announced it had signed DOW INSIDE license agreement with Jiangsu Shangshang Cable Group which is a leading wire & cable products manufacturer in China.

Under the terms of the DOW INSIDE agreement, Shangshang Cable will use DOW ENDURANCE™ insulation, semi-conductive and jacketing materials to manufacture electronics wiring and/or medium and high voltage power cables. In exchange, Dow E&T will provide the companies with cutting edge technologies, proven products and enhanced service that benefit both the customer and Dow in a demanding market.

In addition, Shangshang Cable will be allowed to market its products with a logo comprised of the “DOW DIAMOND” followed by the word “INSIDE” when the company uses the branded wire insulating and jacketing materials produced by Dow.  Shangshang can also enjoy the benefit of co-marketing opportunities provided by Dow.

Jiangsu Shangshang cable group is the leading wire and cable manufacturer founded in 1967, the company’s annual production value is over RMB 15 billion. Shangshang cable has been growing fast in recent years thanks to its strategy of developing talents and implementing the advanced technologies in its production. Shangshang’s wire and cable products cover high voltage, medium voltage, low voltage, plastic and rubber, and specialty cable.

“’DOW INSIDE’ marketing is a key component of our strategy to continue aggressive growth while offering total solutions to our existing and prospective customers in a competitive market,” said Tim Laughlin, General Manager, Dow Electrical & Telecommunications.

About Dow Electrical & Telecommunications

Dow Electrical & Telecommunications, a business unit in the Performance Plastics Division

of The Dow Chemical Company (“Dow”), is a leading global provider of products, technology, solutions and knowledge that sets standards for reliability, longevity, efficiency, ease of installation and protection that the power and telecommunications industries can count on in the transmission, distribution and consumption of power, voice and data. Understanding that collaboration is essential to success, Dow Electrical & Telecommunications works together with cable makers, other industry suppliers, utilities, municipalities, testing institutes and other organizations around the world to help develop solutions and create mutual value that will sustain these industries for years to come. For more information, visit www.dow.com/electrical.

About The Dow Chemical Company

Dow (NYSE: Dow) combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

About Shangshang Cable

Jiangsu Shangshang cable group was founded in 1967, the annual production capacity is over RMB 15 billion. Jiangsu Shangshang cable group core enterprises Ltd is a professional production enterprise of wire and cable, as a State enterprise, the national key high-tech enterprise, has national post-doctoral scientific research station and State-level Enterprise Technology Center. Sophisticated production equipment, key equipment are imported from abroad, has the international first-class level; leading the research and test equipment, facilities, products, complete testing capabilities. "Shangshang" wire and cable products cover high voltage, , medium voltage, low voltage, plastic and rubber, and specialty cable.

Source: Dow Electrical & Telecommunications