Ducab awarded UAE Superbrand for second consecutive year

Tuesday, Jul 27, 2010

Following a year marked by business expansions, Ducabone of the leading manufacturers of power cables in the Middle Easthas been honoured for the second consecutive year by the Superbrands organisation for its marketing and branding excellence.

The honour is a powerful endorsement that recognizes Ducabs exceptional work in positioning the brand while strengthening business relationships from its UAE headquarters. Ducab has been chosen for second time as a UAE Superbrand against stiff competition and as one of the very few recognised industrial brands.

Andrew Shaw, Managing Director of Ducab, says that as one of the leading companies in the UAEs manufacturing sector, Ducab is very proud to have been recognised & honoured by the local business community and its industry peers. Focusing on client relationships coupled with the development of reliable & high quality products has taken us far in the past thirty years, comments Shaw. As a joint venture between the governments of Abu Dhabi and Dubai, our success is a testament to the remarkable achievements that can be realised by mutual cooperation and the visionary leadership of UAE as a whole.

Ashish Chaturvedy, Marketing Manager at Ducab, says, Our products are supplied to partners around the world including Middle East, Asia & Africa from a series of UAE factories and business offices. The company has consistently gained ground over the years, capturing a market share of over 50 per cent in the UAE and with strong ambition to expand within the GCC region over the next few years.

With two factories in Jebel Alione of which is a cable factory and the other a PVC compounding plantthe company also operates two cable manufacturing facilities in Mussafah, Abu Dhabi, and the UAEs first copper rod casting plant also located in Abu Dhabi. Looking to the future, Ducab is also preparing to launch a high-voltage cables factory jointly owned by ADWEA & DEWA (known as Ducab HV) which is currently under construction in Dubai and due for completion during 2011.

This last year, Ducabs advanced cable solutions have laid the foundation for world-renowned projects including the Burj Khalifa, Dubai Metro and the Yas Marina Circuit, amongst many other landmark projects within the region and overseas.

Source: Eye Of Dubai