Madem Reels Group and Moorecraft Reels announce joint venture agreement
Thursday, Aug 10, 2017
Madem Reels Group, a leading manufacturer of wooden reels for the wire & cable industry based in Brazil, will embark on a joint venture with Moorecraft Reels, Inc, a North Carolina based reel manufacturer, in order to provide wooden cable reels throughout North America.  The new joint-venture Madem-Moorecraft Reels USA, Inc., is located at 3006 Anaconda Road, Tarboro, NC 27886.

Madem Reels will provide their proprietary “state-of-the-art” manufacturing technology, including CNC and ink jet machinery for the new joint venture.While Moorecraft will provide the general management, sales, customer support, assembly warehouse and logistics development. Madem brings a global presence for quality and innovation in the wire & Cable industry with manufacturing plants in Brazil , Spain and Bahrain.Moorecraft Reels, a well-established organization in North Carolina brings their market experience and long time business expertise to expand the new joint venture in North American.

“We are very proud to join forces with Moorecraft, a company with 51 years experience manufacturing wooden reels in USA. Certainly the JV will add value to our global customer base, while developing customers located in the USA.” Said Gino Mazzoccato – President of Madem.

Steve Redhage, President and General Manager of Moorecraft, added, “Our two family owned businesses complement each other very well.  The joint venture provides an opportunity to create jobs here in the USA.  We are very excited to be a part of a company that prides itself on quality, customer service and innovation.”

Madem Group with headquarters in Brazil is the leading nailed wooden reels producer in the world. Madem has forests, sawmill and manufacturing plants in Brazil, Spain and Bahrain with more than 400 employees.It produces more than 400 containers/trucks of knock down reels per month supplying 120 cable factories in 40 countries.

Today the Madem name represents over 68 years of industry experience. The Madem team constantly strives to build trust and confidence by offering customers a superior quality product.

Moorecraft Reels, founded in 1966, is a second generation, family owned business that manufactures and distributes nailed wooden reels for the wire and cable industry in the mid-Atlantic region of the United States.

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