Calmont Wire and Cable, Inc. Reignites Brand Identity

Thursday, Feb 04, 2010

Calmont Wire and Cable, Inc., a custom wire and custom cable manufacturer for a broad range of industries, announces the re-launch of the Calmont brand. Calmont’s new brand identity captures the “essence” of Calmont Wire and Cable's capabilities, mission, and vision: innovation.

“We are revamping our brand image to be consistent with what we deliver to our customers”

The opportunity in 2010 to reignite the Calmont Wire and Cable brand further supports the company’s mission and new business strategy. “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont Wire and Cable.

Based in Santa Ana, CA, Calmont Wire and Cable, Inc., was founded in 1958 by Bill Chilcote. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont designs and manufactures custom wire and cable for medical, aerospace, military, robotics, test & measurement and other precision applications.

With the re-launch of brand identity and to portray the innovative and unique culture at the company, Calmont also has a new positioning statement: Discover. Design. Deliver. “We feel this statement really conveys to our customers what we do for them everyday at Calmont,” said Gordon Dunn, Calmont’s VP of Sales and Marketing. Over the past few months, the new Calmont Wire and Cable brand has been integrated into all corporate collateral and sales materials allowing for the full-marketplace launch to be unveiled at Anaheim’s Medical Design & Manufacturing Conference (Calmont Wire and Cable Booth # 1974, Anaheim Convention Center: February 9-11, 2010)

 

Source: Business Wire